On paper, the prescription for unemployment is rather formulaic: send in résumé, go on interview, be your charming self, get hired.
The frustrating reality isn’t nearly as simple. Getting an interview alone is an exercise in persistence and patience.
Here are 10 reasons for why you’re not landing that interview and what you can do to reverse the trend.
Your résumé and cover letter are as articulate as Courtney Love’s Web blog. If your application materials contain typos, grammatical errors and irrelevant or inconsistent information, employers will take notice — in a bad way. Once you’ve looked over your résumé and cover letter to the point of dementia, take this advice from Joyce Gioia of the Herman Group: have three people, for whom English is a first language, review your résumé and cover letter before you send it.
Your cover letter is generic. Make it personal by tailoring it to the particular job and addressing it to a person, not “To Whom It May Concern.” And include a sentence or two about how you are the right fit for that particular job. If no contact is listed, take the initiative to find out who the hiring manager is by searching the company’s Web site or calling the reference desk.
Your letter is a CliffsNotes version of your résumé. Instead of simply restating what’s on your résumé, include new information like how you found out about the job, why you want to work there and what you can do for them. Finally, close with something that will encourage a response, such as a request for an interview.
Your letter exudes self-consciousness, not self-confidence. If you don’t feel qualified for a job, why are you applying for it? Don’t call attention to your shortcomings in a letter; emphasize your strengths by focusing on your skills, experience and ability.
You cross the line from sounding confident to sounding cocky. Don’t mistake selling yourself with bragging. Putting “I would be an asset to your company” in your cover letter catches the eye; writing “You would be crazy not to hire me” turns the stomach.
Your MySpace page lists “binge-drinking” as a favorite pastime. Don’t post anything on a publicly accessible Web site that you wouldn’t want a potential employer to see. Not all hiring managers run searches on job candidates, but some do, and it’s better to err on the side of caution. Google yourself to see what comes up, because recruiters will see the same results.
You assume e-mail is enough. Hitting the send button on an online application is only the first step in landing an interview. For one thing, not every e-mail is received or read. Try following up your application by sending a paper résumé and cover letter via snail mail (indicating you’ve already applied online). After that, call the hiring manager to see that they’ve received your application and check on the status of the job in question.
You assume the Internet is enough. The majority of all employment opportunities aren’t advertised, so be proactive: Contact human resources managers at companies you want to work for inquiring about positions available; register with a job recruitment agency; attend industry events to stay on top of news; and devote energy to meeting like-minded professionals who will be the keys to discovering more opportunities.
You misrepresent yourself. It may sound like a no-brainer, but misrepresenting yourself on a résumé is bound to catch up with you. Upon performing a reference check, Denise Moorehead, communications director of a non-profit service agency in Boston, once discovered a job candidate had left her previous job a year earlier than she’d admitted. It turned out that the candidate had gotten burned out and decided to take a year to temp and regroup, but thought the obvious employment gap would be held against her, so she simply lied about it. “I figured if she’d lie about something this easy to explain, she might lie about the deadline-driven work she would have to do with me,” Moorehead says.
You give up. Remember that looking for a job is a full-time job. If you’re not hearing back from employers, considering changing your strategy. Experiment with different cover letters, revise your résumé on a regular basis and look for opportunities to add to your experience even when you’re not working (i.e. taking classes, participating in workshops, volunteering).
When it comes to selling yourself on paper, you will find that newspaper editors are tough customers. After all, they put information on paper every day. There are no bonus points for correct spelling, punctuation or grammar. Those are givens. A single error can consign your résumé to the circular file. Edit your work, proofread the final copy and then double-check everything. Twice. Have someone else go over it. Make sure the editor is NOT the first person to see the finished product.
Understand the purpose of a résumé. It is not intended to get you a job. It is meant to tell the prospective employer enough about you so that they’ll look at your work samples or call you in for an interview. Use the interview, tests, tryouts and other activities to land the job. In a business where word economy is valued, one-page résumés are twice as effective as two-page résumés. Even editors with 20 years and several papers behind them limit their résumés to one page. You’re certainly free to go over that, but it’s not very smart — especially when your experience, in comparison to the editor’s — is modest.
What Comes After Name, Address and Phone Number?
Stating your career objective can help, but only if it matches the opening. An incompatible career objective can eliminate you from consideration. It’s also OK to omit this. Put education or experience next, depending on which is more relevant to the job you’re trying to get. If all of your work has been outside of journalism, but you have a degree in it, lead with the degree and details about your coursework. If you’re completing a non-journalism degree and have two internships at newspaper, list the internships first. Chronological order is less important than relevance.
Go Beyond Simple Job Titles
Describe your jobs. Don’t say you were a reporter. Say you were a reporter who covered a school district, two police departments and the local court and that you wrote a Sunday column. Mention the more complicated, difficult or humorous accomplishments you had in those jobs. These accomplishments distinguish your résumé from others, tell the newspaper something about your interests and abilities and could open the door to an interview.
Use a Clean and Simple Design
Be bold if you can, but not flashy. I have seen cartoon résumés, résumés with little basketballs on them and résumés made to look like front pages. Gimmicks can suggest a lack of experience or sophistication and do not give you any advantage over other applicants. As more and more companies scan résumés for databases, you may want to consider how to make a résumé that scans cleanly.
What About Non-Journalism Jobs?
If you have a short employment history, you certainly may include jobs that are not journalism-related. These help demonstrate that you have worked for others, know how to toil for a living, show up on time and generally be responsible. Stress areas that are most similar to news papering: writing, working with the public, juggling tasks.
What else should I include?
Second languages (but they better be more than the obligatory school minimum), awards, scholarships, extracurricular activities that demonstrate leadership and personal achievements — if they demonstrate relevant qualities such as resourcefulness, tenacity or responsibility. In one case, I was impressed that, while carrying a full load of classes, a student also was a full-time, caregiver for an elderly neighbor.
What About References?
Before you list anyone as a reference, make sure it’s OK with them. Ask whether they can give you a good word. (Once, I called a reference, and the person said, “He listed me? That was a mistake.” The candidate’s chances stopped there.) If your résumé is getting crowded for one page, you can use a second sheet just for references. I don’t think there’s any need to say, “References available upon request.” I assume so.
Omit Personal Information.
It is not relevant whether you are married or single, old or young, a smoker-or a non-smoker. Don’t include those facts. It can mark you as lacking the sophistication to know what’s relevant and what isn’t. My curiosity is piqued when someone’s résumé carries a list of places visited or lived in. Hobbies can intrigue me, too, but they turn others down cold. Generally, the more relevant it is to the job, the safer you are using it. Being accomplished at a musical instrument, for example, implies precision, discipline and practice. Saying that you have a passion for coffees or that you bake bread may turn some people off.
